About us

Chenemi is a women's wear brand with a unique story. Founded by style blogger Hafsah Mohammed, the brand initially started as Elora Collection in 2016, catering to women from all walks of life. However, like many other businesses, the pandemic forced it to pause its operations.

But in 2023, after three years, Hafsah made a powerful comeback with the relaunch of Chenemi. This time, the brand is armed with a new identity and a more experienced creative director leading the way.

Chenemi stands for quality, craftsmanship, contemporary design, and accessible pricing. It aims to empower women by providing them with stylish and sophisticated clothing that allows them to express their individuality and confidence.

At Chenemi, we understand and celebrate the bold women who inspire us. Our designs and vibrant colors are specially created to embrace and amplify the boldness and confidence of our customers.

Join us at Chenemi and let us celebrate your strength, style, and confidence together.